Kigali, Rwanda Development Center
Helped open TechAffinity's Rwanda delivery center in 2021 and marked its one-year milestone in 2023 with a new, larger office — extending the company's global delivery capability into East Africa.
Chief Growth Officer · TechAffinity
25+ years turning sales, operations, and global delivery into sustainable growth for small and medium enterprises — from a first job on the docks of Chennai to opening new markets across Africa.
About
Anubkumar was born the third son in a family of modest means in Royapuram — Chennai's original downtown — where his father worked as an electrical supervisor and his mother ran the household. He finished his schooling, diploma, and degree there, and began his career the way a lot of good careers start: as an apprentice, at the Madras Port Trust.
That hands-on start shaped a habit he's carried through every role since: growth isn't a slide in a strategy deck, it's something you build team by team, quarter by quarter. Over the following decades he moved from project delivery into business development, and from business development into running entire sales and delivery operations — eventually landing at TechAffinity in 2010, where he has spent 15+ years rising from Vice President of Sales Operations to Chief Growth Officer.
Along the way he's opened new markets, built distributed teams across continents, and become a vocal advocate for practical, execution-first thinking over strategy for its own sake — the throughline of almost everything he writes and speaks about.
Career
Chief Growth Officer (previously Chief Business Officer, SVP Sales & Operations, VP Sales Operations)
Fifteen-plus years of continuous promotion, currently overseeing sales and delivery operations across TechAffinity's SME division — bridging departmental silos and driving revenue-centric operations across a global footprint that now spans North America, Africa, and Asia.
Executive, Business Development → General Manager
Rose through progressively senior roles before resigning as General Manager in 2010 to join TechAffinity.
Business Development
Project Leader
A software services and training company — his first step from delivery into client-facing leadership.
Apprentice
Where it all started — right out of school in Royapuram, Chennai.
Global Initiatives
A selection of the market-building work Anubkumar has led or represented TechAffinity in — mostly centered on the company's expansion into Africa.
Helped open TechAffinity's Rwanda delivery center in 2021 and marked its one-year milestone in 2023 with a new, larger office — extending the company's global delivery capability into East Africa.
Represented TechAffinity in cross-border partnership discussions, strengthening ties between the UK and Rwandan business communities.
Represented the company at two of Africa's premier technology and cybersecurity events, building regional partnerships and market visibility.
Engaged with youth tech talent and workforce-development initiatives across the African continent.
Represented TechAffinity as a Gold Sponsor at a conference focused on digital transformation and customer experience.
A vocal advocate for practical AI adoption in traditional, non-tech industries — writing and speaking on what transformation actually looks like outside the software world.
Expertise
Perspectives
A few recurring ideas from Anubkumar's writing on sales, strategy, and leadership — pulled from a personal blog archive of 43 posts written between 2015 and 2021.
Anubkumar is a champion of "Answer Intelligence" — the idea that in a world full of good questions, what actually moves people is the quality of your answer: story, metaphor, concept, or clear action. Questions stay constant; answers are what you can keep improving.
Anyone can propose a creative idea — that's idea potential, and it costs nothing to be wrong about. Idea achievement is implementing it without shaking the foundation of the business. Growth leaders take calculated risks, not just inspired ones.
Calls and meetings aren't rituals, they're steps that need follow-up. His rule: fifteen minutes to prepare beforehand, fifteen minutes to turn discussion into an action plan afterward — a thirty-minute buffer between every meeting.
Education
Annamalai University, 2001 – 2003
"My ambition and interest in my studies was always politics and public administration — I was so excited when I completed my Masters in PA."
Languages
English · Tamil · Malayalam
Based In
Leading global teams across TechAffinity's offices worldwide
Get in Touch
Open to conversations on sales operations, global delivery, and scaling SME businesses.